Jessica Moore is based in Brisbane and first became interested in cloth nappies after the arrival of her first child, when she started looking for practical ways to reduce waste without making life more complicated. What began as a simple attempt to be more mindful quickly turned into a deeper understanding of how reusable options can fit into everyday parenting, even during the more chaotic stages. Over the years, Jessica has spent time trialling different nappy setups, figuring out what actually works in real life — from managing washing routines to balancing convenience with sustainability. She’s learned through experience what’s realistic for busy families and what tends to fall by the wayside. Her focus is on making things manageable, not perfect, especially for parents who are already juggling enough. Through this site, Jessica shares straightforward, relatable insights into cloth nappy use and hire services. She writes to help other parents feel less overwhelmed by the idea and more confident giving it a go. Her goal is to keep things practical and honest, so families can make choices that suit their lifestyle without added pressure.